Truth new rules for marketing in a skeptical world /
সংরক্ষণ করুন:
| প্রধান লেখক: | |
|---|---|
| সংস্থা লেখক: | |
| বিন্যাস: | বৈদ্যুতিক বৈদ্যুতিন গ্রন্থ |
| ভাষা: | ইংরেজি |
| প্রকাশিত: |
New York :
AMACOM,
c2007.
|
| বিষয়গুলি: | |
| অনলাইন ব্যবহার করুন: | An electronic book accessible through the World Wide Web; click to view |
| ট্যাগগুলো: |
কোনো ট্যাগ নেই, প্রথমজন হিসাবে ট্যাগ করুন!
|
সূচিপত্রের সারণি:
- Convincing the unconvinced : practical integrity and a better way to market
- Practical integrity works : five companies with something to teach us all
- Be the one they can count on : build equitable partnerships, fused with integrity
- My product, my self : that's not a product you're marketing, that's your word
- Win the credibility race (and it is a race) : grab the leadership share of what customers believe in
- Promote honestly, not just legally : no weasels allowed
- Be there when they want you there : in their mind, not in their face
- Putting trust back into value : it's worth more if they trust you more
- Integrity team building : convince your people and they will convince the world
- Benchmark against a new ROMI : achieving return on market integrity
- Preparing for a better way to market : integrity planning and training
- A final thought.