Truth new rules for marketing in a skeptical world /
Uloženo v:
| Hlavní autor: | |
|---|---|
| Korporativní autor: | |
| Médium: | Elektronický zdroj E-kniha |
| Jazyk: | angličtina |
| Vydáno: |
New York :
AMACOM,
c2007.
|
| Témata: | |
| On-line přístup: | An electronic book accessible through the World Wide Web; click to view |
| Tagy: |
Přidat tag
Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!
|
Obsah:
- Convincing the unconvinced : practical integrity and a better way to market
- Practical integrity works : five companies with something to teach us all
- Be the one they can count on : build equitable partnerships, fused with integrity
- My product, my self : that's not a product you're marketing, that's your word
- Win the credibility race (and it is a race) : grab the leadership share of what customers believe in
- Promote honestly, not just legally : no weasels allowed
- Be there when they want you there : in their mind, not in their face
- Putting trust back into value : it's worth more if they trust you more
- Integrity team building : convince your people and they will convince the world
- Benchmark against a new ROMI : achieving return on market integrity
- Preparing for a better way to market : integrity planning and training
- A final thought.