Beyond buzz the next generation of word-of-mouth marketing /
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| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York :
AMACOM,
c2007.
|
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 005 | 20171002054912.0 | ||
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| 007 | cr cn||||||||| | ||
| 008 | 061030s2007 nyua sb 001 0 eng | ||
| 010 | |z 2006036160 | ||
| 020 | |z 9780814473832 (hardcover) | ||
| 020 | |z 0814473830 (hardcover) | ||
| 035 | |a (CaPaEBR)ebr10196164 | ||
| 035 | |a (OCoLC)123298141 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 050 | 1 | 4 | |a HF5415.123 |b .K45 2007eb |
| 082 | 0 | 4 | |a 658.8 |2 22 |
| 100 | 1 | |a Kelly, Lois, |d 1955- | |
| 245 | 1 | 0 | |a Beyond buzz |h [electronic resource] : |b the next generation of word-of-mouth marketing / |c Lois Kelly. |
| 260 | |a New York : |b AMACOM, |c c2007. | ||
| 300 | |a x, 228 p. : |b ill. | ||
| 504 | |a Includes bibliographical references (p. 213-220) and index. | ||
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2013. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Communication in marketing. | |
| 650 | 0 | |a Marketing. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10196164 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 84563 |d 84563 | ||