Beyond buzz the next generation of word-of-mouth marketing /
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| Main Author: | |
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| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York :
AMACOM,
c2007.
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| Physical Description: | x, 228 p. : ill. |
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| Bibliography: | Includes bibliographical references (p. 213-220) and index. |