The visible librarian asserting your value with marketing and advocacy /

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Главный автор:	Siess, Judith A.
Соавтор:	ebrary, Inc
Формат:	Электронный ресурс eКнига
Язык:	английский
Опубликовано:	Chicago : American Library Association, 2003.
Предметы:	Libraries > Public relations. Libraries > Marketing. Advertising > Libraries. Public services (Libraries) Electronic books.
Online-ссылка:	An electronic book accessible through the World Wide Web; click to view
Метки:	Добавить метку Нет меток, Требуется 1-ая метка записи!

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007	cr cn\|\|\|\|\|\|\|\|\|
008	030128s2003 ilu sb 001 0 eng
020			\|z 0838908489 (alk. paper)
035			\|a (CaPaEBR)ebr10194657
035			\|a (OCoLC)647667199
040			\|a CaPaEBR \|c CaPaEBR
050	1	4	\|a Z716.3 \|b .S54 2003eb
082	0	4	\|a 021.7 \|2 21
100	1		\|a Siess, Judith A.
245	1	4	\|a The visible librarian \|h [electronic resource] : \|b asserting your value with marketing and advocacy / \|c Judith A. Siess.
260			\|a Chicago : \|b American Library Association, \|c 2003.
300			\|a xvi, 154 p.
504			\|a Includes bibliographical references (p. 123-146) and index.
505	0		\|a The primacy of customer service and other basics -- Doing the groundwork : marketing -- Publicity : the tangibles -- Public relations : the personal touch -- Advocacy : putting it all together.
533			\|a Electronic reproduction. \|b Palo Alto, Calif. : \|c ebrary, \|d 2013. \|n Available via World Wide Web. \|n Access may be limited to ebrary affiliated libraries.
650		0	\|a Libraries \|x Public relations.
650		0	\|a Libraries \|x Marketing.
650		0	\|a Advertising \|x Libraries.
650		0	\|a Public services (Libraries)
655		7	\|a Electronic books. \|2 local
710	2		\|a ebrary, Inc.
856	4	0	\|u http://site.ebrary.com/lib/daystar/Doc?id=10194657 \|z An electronic book accessible through the World Wide Web; click to view
908			\|a 170314
942	0	0	\|c EB
999			\|c 84336 \|d 84336