Nonprofit essentials the capital campaign /

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Détails bibliographiques
Auteur principal: Walker, Julia
Collectivité auteur: ebrary, Inc
Format: Électronique eBook
Langue:anglais
Publié: Hoboken, N.J. : John Wiley & Sons, c2005.
Sujets:
Accès en ligne:An electronic book accessible through the World Wide Web; click to view
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Table des matières:
  • Before beginning your capital campaign
  • Preparing for the capital campaign
  • Campaign structure : timetables, gift tables, and goals
  • Effective campaign leadership
  • Making a compelling case
  • Prospect identification, cultivation, and solicitation
  • Strategies that motivate donors
  • Repositioning your organization through the capital campaign rules of the road.