Let them eat cake marketing luxury to the masses-as well as the classes /
Saved in:
| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Chicago, IL :
Dearborn Trade Pub.,
c2005.
|
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
| Tags: |
No Tags, Be the first to tag this record!
|
Similar Items: Let them eat cake
- Living it up our love affair with luxury /
- The emerging high-tech consumer a market profile and marketing strategy implications /
- Preference pollution how markets create the desires we dislike /
- Buyer personas : how to gain insight into your customer's expectations, align your marketing strategies, and win more business /
- Cracking the code leveraging consumer psychology to drive profitability /
- Marketing and multicultural diversity