The great tween buying machine capturing your share of the multi-billion-dollar tween market /
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| 第一著者: | |
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| 団体著者: | |
| その他の著者: | , |
| フォーマット: | 電子媒体 eBook |
| 言語: | 英語 |
| 出版事項: |
Chicago :
Dearborn Trade Publishing,
c 2004.
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| 主題: | |
| オンライン･アクセス: | An electronic book accessible through the World Wide Web; click to view |
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目次:
- Part 1: Who are these tweens?
- Why bother with the tween market?
- What drives tweens?
- Tween money and influence
- Tweens' interests and activities
- Happiness is being a tween
- Education isn't what it used to be
- Tweens' favorite things: food, music, fashion, and toys
- Part 2: Marketing, advertising, and new product development
- The old media and the new media
- Advertising that works with tweens
- How to use licensing
- Finding tweens at the grass roots level
- Developing new products for tweens
- Researching and staying in touch.