The great tween buying machine capturing your share of the multi-billion-dollar tween market /
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| Main Author: | |
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| Corporate Author: | |
| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Chicago :
Dearborn Trade Publishing,
c 2004.
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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Table of Contents:
- Part 1: Who are these tweens?
- Why bother with the tween market?
- What drives tweens?
- Tween money and influence
- Tweens' interests and activities
- Happiness is being a tween
- Education isn't what it used to be
- Tweens' favorite things: food, music, fashion, and toys
- Part 2: Marketing, advertising, and new product development
- The old media and the new media
- Advertising that works with tweens
- How to use licensing
- Finding tweens at the grass roots level
- Developing new products for tweens
- Researching and staying in touch.