The great tween buying machine capturing your share of the multi-billion-dollar tween market /

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Detalhes bibliográficos
Autor principal: Siegel, David L.
Autor Corporativo: ebrary, Inc
Outros Autores: Coffey, Timothy J., Livingston, Gregory
Formato: Recurso Electrónico livro electrónico
Idioma:inglês
Publicado em: Chicago : Dearborn Trade Publishing, c 2004.
Assuntos:
Acesso em linha:An electronic book accessible through the World Wide Web; click to view
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Sumário:
  • Part 1: Who are these tweens?
  • Why bother with the tween market?
  • What drives tweens?
  • Tween money and influence
  • Tweens' interests and activities
  • Happiness is being a tween
  • Education isn't what it used to be
  • Tweens' favorite things: food, music, fashion, and toys
  • Part 2: Marketing, advertising, and new product development
  • The old media and the new media
  • Advertising that works with tweens
  • How to use licensing
  • Finding tweens at the grass roots level
  • Developing new products for tweens
  • Researching and staying in touch.