The great tween buying machine capturing your share of the multi-billion-dollar tween market /
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| Main Author: | |
|---|---|
| Corporate Author: | |
| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Chicago :
Dearborn Trade Publishing,
c 2004.
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 005 | 20171002053625.0 | ||
| 006 | m u | ||
| 007 | cr cn||||||||| | ||
| 008 | 031208s2004 ilua sb 001 0 eng | ||
| 010 | |z 2003026591 | ||
| 020 | |z 0793185998 | ||
| 035 | |a (CaPaEBR)ebr10057400 | ||
| 035 | |a (OCoLC)60365470 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 050 | 1 | 4 | |a HF5415.32 |b .S55 2004eb |
| 082 | 0 | 4 | |a 658.8/0083/4 |2 22 |
| 100 | 1 | |a Siegel, David L. | |
| 245 | 1 | 4 | |a The great tween buying machine |h [electronic resource] : |b capturing your share of the multi-billion-dollar tween market / |c David L. Siegel, Timothy J. Coffey, and Gregory Livingston. |
| 246 | 3 | 0 | |a Capturing your share of the multi-billion-dollar tween market |
| 260 | |a Chicago : |b Dearborn Trade Publishing, |c c 2004. | ||
| 300 | |a xi, 225 p. : |b ill. | ||
| 500 | |a Originally published: Ithaca, N.Y.: Paramount Marketing Pub., 2001. | ||
| 504 | |a Includes bibliographical references (p. 207-209) and index. | ||
| 505 | 0 | |a Part 1: Who are these tweens? -- Why bother with the tween market? -- What drives tweens? -- Tween money and influence -- Tweens' interests and activities -- Happiness is being a tween -- Education isn't what it used to be -- Tweens' favorite things: food, music, fashion, and toys -- Part 2: Marketing, advertising, and new product development -- The old media and the new media -- Advertising that works with tweens -- How to use licensing -- Finding tweens at the grass roots level -- Developing new products for tweens -- Researching and staying in touch. | |
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2013. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Child consumers. | |
| 650 | 0 | |a Market segmentation. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 700 | 1 | |a Coffey, Timothy J. | |
| 700 | 1 | |a Livingston, Gregory. | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10057400 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 62092 |d 62092 | ||