An assessment of strategic responses adopted by commercial banks in Kenya to enhance customer retention : a case of Ecobank, Kenya /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Nairobi :
Daystar University,
2015.
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| Subjects: | |
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| 040 | |a Daystar |d Gkiarie | ||
| 050 | 0 | |a HG1616 |b .K4W35 | |
| 100 | |a Waiguru, Betty Wachera. | ||
| 245 | |a An assessment of strategic responses adopted by commercial banks in Kenya to enhance customer retention : |b a case of Ecobank, Kenya / |c by Betty Wachera Waiguru. | ||
| 260 | |a Nairobi : |b Daystar University, |c 2015. | ||
| 300 | |a ix, 103 p : |b ill ; |c cm. | ||
| 500 | |a A thesis presented to the School of Business and Economics of Daystar University, Kenya in partial fulfillment of the requirements for the degree of Master of Business Administration in Strategic Management. | ||
| 504 | |a Includes bibliographical references. | ||
| 650 | |a Banks and banking |x Customer services. | ||
| 650 | |a Strategic planning. | ||
| 908 | |a 161205 | ||
| 942 | |c THES | ||
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