An assessment of strategic responses adopted by commercial banks in Kenya to enhance customer retention : a case of Ecobank, Kenya /

Gorde:
Xehetasun bibliografikoak
Egile nagusia: Waiguru, Betty Wachera
Formatua: Liburua
Hizkuntza:ingelesa
Argitaratua: Nairobi : Daystar University, 2015.
Gaiak:
Etiketak: Etiketa erantsi
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Deskribapena
Alearen deskribapena:A thesis presented to the School of Business and Economics of Daystar University, Kenya in partial fulfillment of the requirements for the degree of Master of Business Administration in Strategic Management.
Deskribapen fisikoa:ix, 103 p : ill ; cm.
Bibliografia:Includes bibliographical references.