An assessment of strategic responses adopted by commercial banks in Kenya to enhance customer retention : a case of Ecobank, Kenya /
Gorde:
| Egile nagusia: | |
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| Formatua: | Liburua |
| Hizkuntza: | ingelesa |
| Argitaratua: |
Nairobi :
Daystar University,
2015.
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| Gaiak: | |
| Etiketak: |
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
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| Alearen deskribapena: | A thesis presented to the School of Business and Economics of Daystar University, Kenya in partial fulfillment of the requirements for the degree of Master of Business Administration in Strategic Management. |
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| Deskribapen fisikoa: | ix, 103 p : ill ; cm. |
| Bibliografia: | Includes bibliographical references. |