An assessment of strategic responses adopted by commercial banks in Kenya to enhance customer retention : a case of Ecobank, Kenya /

Furkejuvvon:
Bibliográfalaš dieđut
Váldodahkki: Waiguru, Betty Wachera
Materiálatiipa: Girji
Giella:eaŋgalasgiella
Almmustuhtton: Nairobi : Daystar University, 2015.
Fáttát:
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Govvádus
Fuomášahttimat:A thesis presented to the School of Business and Economics of Daystar University, Kenya in partial fulfillment of the requirements for the degree of Master of Business Administration in Strategic Management.
Olgguldas hápmi:ix, 103 p : ill ; cm.
Bibliografiija:Includes bibliographical references.