An assessment of strategic responses adopted by commercial banks in Kenya to enhance customer retention : a case of Ecobank, Kenya /

Gardado en:
Detalles Bibliográficos
Autor Principal: Waiguru, Betty Wachera
Formato: Libro
Idioma:inglés
Publicado: Nairobi : Daystar University, 2015.
Subjects:
Tags: Engadir etiqueta
Sen Etiquetas, Sexa o primeiro en etiquetar este rexistro!
Descripción
descrición da copia:A thesis presented to the School of Business and Economics of Daystar University, Kenya in partial fulfillment of the requirements for the degree of Master of Business Administration in Strategic Management.
Descrición Física:ix, 103 p : ill ; cm.
Bibliografía:Includes bibliographical references.