Social Media Marketing Game Theory and the Emergence of Collaboration /

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Bibliographic Details
Main Author:	Anderson, Eric
Corporate Author:	SpringerLink (Online service)
Format:	Electronic eBook
Language:	English
Published:	Berlin, Heidelberg : Springer Berlin Heidelberg, 2010.
Subjects:	Economics. Economics, Mathematical. Marketing. Mass media. Economics/Management Science. Game Theory/Mathematical Methods. Media Management.
Online Access:	http://dx.doi.org/10.1007/978-3-642-13299-5
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Social Media Marketing Game Theory and the Emergence of Collaboration / by Anderson, Eric

Published 2010

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Electronic eBook