Social Media Marketing Game Theory and the Emergence of Collaboration /
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| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Berlin, Heidelberg :
Springer Berlin Heidelberg,
2010.
|
| Subjects: | |
| Online Access: | http://dx.doi.org/10.1007/978-3-642-13299-5 |
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| 100 | 1 | |a Anderson, Eric. | |
| 245 | 1 | 0 | |a Social Media Marketing |h [electronic resource] : |b Game Theory and the Emergence of Collaboration / |c by Eric Anderson. |
| 260 | |a Berlin, Heidelberg : |b Springer Berlin Heidelberg, |c 2010. | ||
| 300 | |b digital. | ||
| 650 | 0 | |a Economics. | |
| 650 | 0 | |a Economics, Mathematical. | |
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Mass media. | |
| 650 | 1 | 4 | |a Economics/Management Science. |
| 650 | 2 | 4 | |a Marketing. |
| 650 | 2 | 4 | |a Game Theory/Mathematical Methods. |
| 650 | 2 | 4 | |a Media Management. |
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| 776 | 0 | 8 | |i Printed edition: |z 9783642132988 |
| 856 | 4 | 0 | |u http://dx.doi.org/10.1007/978-3-642-13299-5 |
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