Collaboration and Co-creation New Platforms for Marketing and Innovation /

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Bibliographic Details
Main Author:	Bhalla, Gaurav
Corporate Author:	SpringerLink (Online service)
Format:	Electronic eBook
Language:	English
Published:	New York, NY : Springer New York, 2011.
Subjects:	Economics. Industrial management. Marketing. Business planning. Economics/Management Science. Management/Business for Professionals. Organization/Planning.
Online Access:	http://dx.doi.org/10.1007/978-1-4419-7082-4
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Collaboration and Co-creation New Platforms for Marketing and Innovation / by Bhalla, Gaurav

Published 2011

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Electronic eBook