Database Marketing Analyzing and Managing Customers /

Database Marketing Analyzing and Managing Customers /

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Bibliographic Details
Main Author: Blattberg, Robert C.
Corporate Author: SpringerLink (Online service)
Other Authors: Kim, Byung-Do, Neslin, Scott A.
Format: Electronic eBook
Language:English
Published: New York, NY : Springer New York, 2008.
Series:International Series in Quantitative Marketing, 18
Subjects:
Economics.
Industrial management.
Marketing.
Technology.
Economics/Management Science.
Management/Business for Professionals.
Technology Management.
Online Access:http://dx.doi.org/10.1007/978-0-387-72579-6
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Description
Physical Description:digital.
ISBN:9780387725796
ISSN:0923-6716 ;
DOI:10.1007/978-0-387-72579-6

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