The effects of corporate brand communication on internal publics : a case of Kenya Commercial Bank /
Guardado en:
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Lenguaje: | inglés |
| Publicado: |
Nairobi :
Daystar University,
2010.
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| Materias: | |
| Etiquetas: |
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MARC
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| 040 | |a Daystar |d EOtanga | ||
| 050 | 0 | 0 | |a HD30.3 |b .K87 |
| 100 | 1 | |a Kuria, Nengapate Wairimu. | |
| 245 | 1 | 4 | |a The effects of corporate brand communication on internal publics : |b a case of Kenya Commercial Bank / |c Nengapate Wairimu Kuria. |
| 260 | |a Nairobi : |b Daystar University, |c 2010. | ||
| 300 | |a x, 86 p : |b ill. | ||
| 500 | |a A thesis presented to the school of Communication, Languages and Performing Arts of Daystar University, Kenya in partial fulfilment of the requirement for the degree of Masters of Arts in Communication. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Communication in management. | |
| 650 | 0 | |a Communication in organizations. | |
| 908 | |a 121105 | ||
| 942 | |c THES | ||
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