The effects of corporate brand communication on internal publics : a case of Kenya Commercial Bank /
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| Hovedforfatter: | |
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| Format: | Bog |
| Sprog: | engelsk |
| Udgivet: |
Nairobi :
Daystar University,
2010.
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| Fag: | |
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| Emne beskrivelse: | A thesis presented to the school of Communication, Languages and Performing Arts of Daystar University, Kenya in partial fulfilment of the requirement for the degree of Masters of Arts in Communication. |
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| Fysisk beskrivelse: | x, 86 p : ill. |
| Bibliografi: | Includes bibliographical references and index. |