The fundamentals of advertising /
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Main Author: | |
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Other Authors: | |
Format: | Book |
Language: | English |
Published: |
Boston :
Butterworth-Heinemann,
c1999.
|
Edition: | 2nd ed. |
Subjects: | |
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MARC
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100 | 1 | |a Wilmshurst, John. | |
245 | 1 | 4 | |a The fundamentals of advertising / |c John Wilmshurst and Adrian Mackay. |
250 | |a 2nd ed. | ||
260 | |a Boston : |b Butterworth-Heinemann, |c c1999. | ||
300 | |a xi, 384 p. : |b ill. (some col.) ; |c 24 cm. | ||
504 | |a Includes bibliographical references and index. | ||
650 | 0 | |a Advertising. | |
700 | 1 | |a Mackay, Adrian. | |
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