Marketing communication : an intergrated approach /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London :
Kogan page,
c2002.
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| Edition: | 3rd ed. |
| Subjects: | |
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| Physical Description: | 640 p : ill. |
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| Bibliography: | Includes bibliographical references and index. |