Marketing communication : an intergrated approach /

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Bibliographic Details
Main Author:	Smith, P R.
Format:	Book
Language:	English
Published:	London : Kogan page, c2002.
Edition:	3rd ed.
Subjects:	Marketing > Communication.
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100	1		\|a Smith, P R.
245	1	0	\|a Marketing communication : \|b an intergrated approach / \|c Jonathan Taylor.
250			\|a 3rd ed.
260			\|a London : \|b Kogan page, \|c c2002.
300			\|a 640 p : \|b ill.
504			\|a Includes bibliographical references and index.
650		0	\|a Marketing \|x Communication.
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