Business marketing.
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Boston :
McGraw-Hill/Irwin,
c2005.
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| Edition: | 3rd ed / |
| Subjects: | |
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| Physical Description: | xv, 475 p : ill ; 26 cm. |
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| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0071112529 (international ed. : alk. paper) : 0072859113 (alk. paper) |