Principles of marketing /
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Glenview, Ill. :
Scott, Foresman/Little, Brown Higher Education,
c1990.
|
| Edition: | 3rd ed. |
| Series: | Scott, Foresman series in marketing
|
| Subjects: | |
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| 008 | 890914s1990 ilua b 00110 eng | ||
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| 050 | 0 | 0 | |a HF5415 |b .K5227 1990 |a HF5415 |b .K5227 |
| 082 | 0 | 0 | |a 658.8 |2 20 |
| 100 | 1 | 0 | |a Kinnear, Thomas C., |d 1943-. |
| 245 | 1 | 0 | |a Principles of marketing / |c Thomas C. Kinnear, Kenneth L. Bernhardt. |
| 250 | |a 3rd ed. | ||
| 260 | 0 | |a Glenview, Ill. : |b Scott, Foresman/Little, Brown Higher Education, |c c1990. | |
| 300 | |a 765, 36, 18 p. : |b col. ill. ; |c 26 cm. | ||
| 440 | 0 | |a Scott, Foresman series in marketing | |
| 504 | |a Includes bibliographical references. | ||
| 650 | 0 | |a Marketing. | |
| 700 | 1 | |a Bernhardt, Kenneth L., |d 1944-. | |
| 908 | |a 061018 | ||
| 942 | |c G | ||
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