Principles of marketing /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Glenview, Ill. :
Scott, Foresman/Little, Brown Higher Education,
c1990.
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| Edition: | 3rd ed. |
| Series: | Scott, Foresman series in marketing
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| Subjects: | |
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| Physical Description: | 765, 36, 18 p. : col. ill. ; 26 cm. |
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| Bibliography: | Includes bibliographical references. |
| ISBN: | 0673385655 : |