Marketing : The one-semester introduction /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Oxford :
Butterworth,
c2002.
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| Subjects: | |
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Add Tag | Physical Description: | v, 436 p. : ill. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0750643811 |
Marketing management / 
Strategic marketing an introduction /