Marketing : The one-semester introduction /

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Bibliographic Details
Main Author:	Lancaster, Geoff
Other Authors:	Reynolds, Paul., joint author
Format:	Book
Language:	English
Published:	Oxford : Butterworth, c2002.
Subjects:	Marketing.
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100	1		\|a Lancaster, Geoff.
245	1	0	\|a Marketing : \|b The one-semester introduction / \|c by Geoff Lancaster and Paul Reynolds.
260			\|a Oxford : \|b Butterworth, \|c c2002.
300			\|a v, 436 p. : \|b ill.
504			\|a Includes bibliographical references and index.
650		0	\|a Marketing.
700	1		\|a Reynolds, Paul., joint author.
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