Lancaster, G., & Reynolds, P. (2002). Marketing: The one-semester introduction. Butterworth.
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Chicago Style (17th ed.) Citation
Lancaster, Geoff, and Paul Reynolds. Marketing: The One-semester Introduction. Oxford: Butterworth, 2002.
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MLA (9th ed.) Citation
Lancaster, Geoff, and Paul Reynolds. Marketing: The One-semester Introduction. Butterworth, 2002.
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Warning: These citations may not always be 100% accurate.