Marketing management : analysis, planning, implementation, and control /
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Main Author: | |
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Format: | Book |
Language: | English |
Published: |
Englewood Cliffs, N.J. :
Prentice Hall,
c1991.
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Edition: | 7th ed. |
Subjects: | |
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Physical Description: | xxvi, 756 p. : ill. (some col.), col. map ; 27 cm. |
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Bibliography: | Includes bibliographical references and indexes. |
ISBN: | 8120306848 |