Marketing management : analysis, planning, implementation, and control /

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Bibliographic Details
Main Author: Kotler, Philip
Format: Book
Language:English
Published: Englewood Cliffs, N.J. : Prentice Hall, c1991.
Edition:7th ed.
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Description
Physical Description:xxvi, 756 p. : ill. (some col.), col. map ; 27 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:8120306848