APA-Zitierstil (7. Ausg.)

Kotler, P. (1991). Marketing management: Analysis, planning, implementation, and control (7th ed.). Prentice Hall.

Chicago-Zitierstil (17. Ausg.)

Kotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control. 7th ed. Englewood Cliffs, N.J.: Prentice Hall, 1991.

MLA-Zitierstil (9. Ausg.)

Kotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control. 7th ed. Prentice Hall, 1991.