Cita APA (7a ed.)
Kotler, P. (1991). Marketing management: Analysis, planning, implementation, and control (7th ed.). Prentice Hall.
Cita Chicago Style (17a ed.)
Kotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control. 7th ed. Englewood Cliffs, N.J.: Prentice Hall, 1991.
Cita MLA (9a ed.)
Kotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control. 7th ed. Prentice Hall, 1991.
Precaución: Estas citas no son 100% exactas.