Marketing /
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
Harper & Row,
c1982.
|
| Edition: | 2nd ed. |
| Subjects: | |
| Tags: |
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| 008 | 810910s1982 nyua b 00110 eng | ||
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| 050 | 0 | 0 | |a HF5415.1 |b .M38 1982 |a HF5415.1 |b .M38 |
| 082 | 0 | |a 658.8/00973 |2 19 | |
| 100 | 1 | 0 | |a McDaniel, Carl D. |
| 245 | 1 | 0 | |a Marketing / |c Carl McDaniel, Jr. |
| 250 | |a 2nd ed. | ||
| 260 | 0 | |a New York : |b Harper & Row, |c c1982. | |
| 300 | |a xix, 752, [7] p. : |b ill. ; |c 24 cm. | ||
| 500 | |a Rev. ed. of: Marketing, an integrated approach. c1979. | ||
| 504 | |a Includes bibliographical references and indexes. | ||
| 650 | 0 | |a Marketing |z United States |x Case studies. | |
| 650 | 0 | |a Marketing |z United States. | |
| 908 | |a 060627 | ||
| 942 | |c G |0 1 | ||
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