Marketing /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
Harper & Row,
c1982.
|
| Edition: | 2nd ed. |
| Subjects: | |
| Tags: |
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| Item Description: | Rev. ed. of: Marketing, an integrated approach. c1979. |
|---|---|
| Physical Description: | xix, 752, [7] p. : ill. ; 24 cm. |
| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0060443596 |