Principles of marketing /

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Bibliographic Details
Main Author:	Lamb, Charles W.
Other Authors:	Hair, Joseph F (Joint author.), McDaniel, Carl D (Joint author.)
Format:	Book
Language:	English
Published:	Cincinnati, Ohio : College Division, South-Western Pub. Co., c1992.
Subjects:	Marketing > Management. Marketing.
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Principles of marketing / by Lamb, Charles W.

Published 1992

Book