Principles of marketing /
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| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Cincinnati, Ohio :
College Division, South-Western Pub. Co.,
c1992.
|
| Subjects: | |
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| 100 | 1 | 0 | |a Lamb, Charles W. |
| 245 | 1 | 0 | |a Principles of marketing / |c Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. |
| 260 | 0 | |a Cincinnati, Ohio : |b College Division, South-Western Pub. Co., |c c1992. | |
| 300 | |a 1 v. (various pagings) : |b ill. (some col.) ; |c 27 cm. | ||
| 504 | |a Includes bibliographical references and indexes. | ||
| 650 | 0 | |a Marketing |x Management. | |
| 650 | 0 | |a Marketing. | |
| 700 | 1 | 0 | |a Hair, Joseph F, |e Joint author. |
| 700 | 1 | 0 | |a McDaniel, Carl D, |e Joint author. |
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