Cita APA (7th ed.)
Lamb, C. W., Hair, J. F., & McDaniel, C. D. (1992). Principles of marketing. College Division, South-Western Pub. Co..
Cita Chicago (17th ed.)
Lamb, Charles W., Joseph F. Hair, i Carl D. McDaniel. Principles of Marketing. Cincinnati, Ohio: College Division, South-Western Pub. Co., 1992.
Cita MLA (9th ed.)
Lamb, Charles W., et al. Principles of Marketing. College Division, South-Western Pub. Co., 1992.
Atenció: Aquestes cites poden no estar 100% correctes.