Cita APA (7a ed.)
Lamb, C. W., Hair, J. F., & McDaniel, C. D. (1992). Principles of marketing. College Division, South-Western Pub. Co..
Cita Chicago Style (17a ed.)
Lamb, Charles W., Joseph F. Hair, y Carl D. McDaniel. Principles of Marketing. Cincinnati, Ohio: College Division, South-Western Pub. Co., 1992.
Cita MLA (9a ed.)
Lamb, Charles W., et al. Principles of Marketing. College Division, South-Western Pub. Co., 1992.
Precaución: Estas citas no son 100% exactas.