Marketing management : strategies and programs /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
c1991.
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| Edition: | 4th ed. |
| Series: | McGraw-Hill series in marketing
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| Subjects: | |
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| Physical Description: | xvii, 449 p. : col. ill. ; 25 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0070489424 |