Lua APA (7ú heag.)
Guiltinan, J. P., & Paul, G. W. (1991). Marketing management: Strategies and programs (4th ed.). McGraw-Hill.
Lua i Stíl Chicago (17ú heag.)
Guiltinan, Joseph P., agus Gordon W. Paul. Marketing Management: Strategies and Programs. 4th ed. New York: McGraw-Hill, 1991.
Lua MLA (9ú heag.)
Guiltinan, Joseph P., agus Gordon W. Paul. Marketing Management: Strategies and Programs. 4th ed. McGraw-Hill, 1991.
Rabhadh: Seans nach mbeach na luanna seo go hiomlán cruinn i ngach uile chás.