APA (7th ed.) Zitazioa
Guiltinan, J. P., & Paul, G. W. (1991). Marketing management: Strategies and programs (4th ed.). McGraw-Hill.
Chicago Style (17th ed.) Zitazioa
Guiltinan, Joseph P., eta Gordon W. Paul. Marketing Management: Strategies and Programs. 4th ed. New York: McGraw-Hill, 1991.
MLA (9th ed.) Zitazioa
Guiltinan, Joseph P., eta Gordon W. Paul. Marketing Management: Strategies and Programs. 4th ed. McGraw-Hill, 1991.
Kontuz: berrikusi erreferentzia hauek erabili aurretik.