APA (7th ed.) Citation
Guiltinan, J. P., & Paul, G. W. (1991). Marketing management: Strategies and programs (4th ed.). McGraw-Hill.
Chicago Style (17th ed.) Citation
Guiltinan, Joseph P., and Gordon W. Paul. Marketing Management: Strategies and Programs. 4th ed. New York: McGraw-Hill, 1991.
MLA (9th ed.) Citation
Guiltinan, Joseph P., and Gordon W. Paul. Marketing Management: Strategies and Programs. 4th ed. McGraw-Hill, 1991.
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