Consumer behavior and managerial decision making /

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Bibliographic Details
Main Author:	Kardes, Frank R.
Format:	Book
Language:	English
Published:	Upper Saddle River, N.J. : Prentice Hall, c2002.
Edition:	2nd ed.
Subjects:	Consumer behavior. Decision making.
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Consumer behavior and managerial decision making / by Kardes, Frank R.

Published 2002

Book