Consumer behavior and managerial decision making /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J. :
Prentice Hall,
c2002.
|
| Edition: | 2nd ed. |
| Subjects: | |
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| 100 | 1 | |a Kardes, Frank R. | |
| 245 | 1 | 0 | |a Consumer behavior and managerial decision making / |c Frank R. Kardes. |
| 250 | |a 2nd ed. | ||
| 260 | |a Upper Saddle River, N.J. : |b Prentice Hall, |c c2002. | ||
| 300 | |a xviii, 457 p. : |b ill. ; |c 25 cm. | ||
| 504 | |a Includes bibliographical references (p. 417-439) and indexes. | ||
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Decision making. | |
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