Consumer behavior and managerial decision making /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J. :
Prentice Hall,
c2002.
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| Edition: | 2nd ed. |
| Subjects: | |
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| Physical Description: | xviii, 457 p. : ill. ; 25 cm. |
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| Bibliography: | Includes bibliographical references (p. 417-439) and indexes. |
| ISBN: | 0131227955 |