Smith, P. R., & Taylor, J. (2004). Marketing communications: An integrated approach (4th ed.). Kogan Page.
Chicago Style (17th ed.) ZitazioaSmith, P. R., eta Jonathan Taylor. Marketing Communications: An Integrated Approach. 4th ed. London: Kogan Page, 2004.
MLA (9th ed.) ZitazioaSmith, P. R., eta Jonathan Taylor. Marketing Communications: An Integrated Approach. 4th ed. Kogan Page, 2004.
Kontuz: berrikusi erreferentzia hauek erabili aurretik.