Smith, P. R., & Taylor, J. (2004). Marketing communications: An integrated approach (4th ed.). Kogan Page.
Cita Chicago (17th ed.)Smith, P. R., i Jonathan Taylor. Marketing Communications: An Integrated Approach. 4th ed. London: Kogan Page, 2004.
Cita MLA (9th ed.)Smith, P. R., i Jonathan Taylor. Marketing Communications: An Integrated Approach. 4th ed. Kogan Page, 2004.
Atenció: Aquestes cites poden no estar 100% correctes.