APA-Zitierstil (7. Ausg.)

Smith, P. R., & Taylor, J. (2004). Marketing communications: An integrated approach (4th ed.). Kogan Page.

Chicago-Zitierstil (17. Ausg.)

Smith, P. R., und Jonathan Taylor. Marketing Communications: An Integrated Approach. 4th ed. London: Kogan Page, 2004.

MLA-Zitierstil (9. Ausg.)

Smith, P. R., und Jonathan Taylor. Marketing Communications: An Integrated Approach. 4th ed. Kogan Page, 2004.