Strategic marketing /

Strategic marketing /

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Bibliographic Details
Main Author: Cravens, David W.
Format: Book
Language:English
Published: Homewood, Illinois : Irwin, c1991.
Edition:3rd.ed.
Subjects:
Marketing > Decision making.
Marketing > Management > Case studies.
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Description
Item Description:Includes index.
Physical Description:xxvii, 833 p. : ill.
ISBN:0256087938

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