Citazione Stile APA (7a Edizione)

Cravens, D. W. (1991). Strategic marketing (3rd.ed.). Irwin.

Citazione stile Chigago Style (17a edizione)

Cravens, David W. Strategic Marketing. 3rd.ed. Homewood, Illinois: Irwin, 1991.

Citatione MLA (9a ed.)

Cravens, David W. Strategic Marketing. 3rd.ed. Irwin, 1991.