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|a Cravens, David W.
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|a Strategic marketing /
|c David W. Cravens.
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|a 3rd.ed.
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260 |
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|a Homewood, Illinois :
|b Irwin,
|c c1991.
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|a xxvii, 833 p. :
|b ill.
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|a Includes index.
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650 |
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|a Marketing
|x Decision making.
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650 |
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|a Marketing
|x Management
|x Case studies.
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