Arens, C. L., & Bovee, C. L. (1994). Contemporary advertising (5th ed.). IRWIN.
Chicago-čujuhus (17. p.)Arens, Courtland L., juo Courtland L. Bovee. Contemporary Advertising. 5th ed. Boston: IRWIN, 1994.
MLA-čujuhus (9. p.)Arens, Courtland L., juo Courtland L. Bovee. Contemporary Advertising. 5th ed. IRWIN, 1994.
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