Cita APA (7th ed.)

Arens, C. L., & Bovee, C. L. (1994). Contemporary advertising (5th ed.). IRWIN.

Cita Chicago (17th ed.)

Arens, Courtland L., i Courtland L. Bovee. Contemporary Advertising. 5th ed. Boston: IRWIN, 1994.

Cita MLA (9th ed.)

Arens, Courtland L., i Courtland L. Bovee. Contemporary Advertising. 5th ed. IRWIN, 1994.