Arens, C. L., & Bovee, C. L. (1994). Contemporary advertising (5th ed.). IRWIN.
芝加哥风格引文Arens, Courtland L., 与 Courtland L. Bovee. Contemporary Advertising. 5th ed. Boston: IRWIN, 1994.
MLA引文Arens, Courtland L., 与 Courtland L. Bovee. Contemporary Advertising. 5th ed. IRWIN, 1994.
警告：这些引文格式不一定是100％准确.