APA (7th ed.) Citation

Arens, C. L., & Bovee, C. L. (1994). Contemporary advertising (5th ed.). IRWIN.

Chicago Style (17th ed.) Citation

Arens, Courtland L., and Courtland L. Bovee. Contemporary Advertising. 5th ed. Boston: IRWIN, 1994.

MLA (9th ed.) Citation

Arens, Courtland L., and Courtland L. Bovee. Contemporary Advertising. 5th ed. IRWIN, 1994.