Advertising : concepts and strategies /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York :
Random House,
c1986.
|
| Edition: | 2nd ed. |
| Subjects: | |
| Tags: |
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| 100 | 1 | |a Berkman, Harold W. | |
| 245 | 1 | 0 | |a Advertising : |b concepts and strategies / |c Harold W. Berkman. |
| 250 | |a 2nd ed. | ||
| 260 | |a New York : |b Random House, |c c1986. | ||
| 300 | |a 614 p. | ||
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Commercial art. | |
| 650 | 0 | |a Marketing. | |
| 700 | 1 | |a Gilson, Christopher C. | |
| 908 | |a 100521 | ||
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