Advertising : concepts and strategies /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York :
Random House,
c1986.
|
| Edition: | 2nd ed. |
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
MARC
| LEADER | 00000cam a22000002a 4500 | ||
|---|---|---|---|
| 001 | 0000002235 | ||
| 005 | 20171002023941.0 | ||
| 008 | 030703s1986 nyu 001 0 eng d | ||
| 020 | |a 394361652 | ||
| 035 | |a (DAYSTAR)0000002235 | ||
| 040 | |a Daystar | ||
| 040 | |d LKithuka | ||
| 050 | 0 | 0 | |a HF5823 |b .B45 |
| 100 | 1 | |a Berkman, Harold W. | |
| 245 | 1 | 0 | |a Advertising : |b concepts and strategies / |c Harold W. Berkman. |
| 250 | |a 2nd ed. | ||
| 260 | |a New York : |b Random House, |c c1986. | ||
| 300 | |a 614 p. | ||
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Commercial art. | |
| 650 | 0 | |a Marketing. | |
| 700 | 1 | |a Gilson, Christopher C. | |
| 908 | |a 100521 | ||
| 942 | |c G | ||
| 952 | |0 0 |1 0 |4 0 |6 HF_5823_000000000000000_B45_1986 |7 0 |9 80525 |a DUN |b DUN |c GC |d 2017-09-28 |l 0 |o HF5823.B45 1986 |p BK033198 |r 2018-06-08 00:00:00 |s 2017-01-01 |t c. |w 2017-09-28 |x 38516 |y G | ||
| 989 | |a 1488783135 |a 1488783258 | ||
| 999 | |c 41051 |d 41051 | ||