APA (7th ed.) Citation
Arens, W. F., & Weigold, M. F. (2008). Contemporary advertising (11th ed.). McGraw-Hill.
Chicago Style (17th ed.) Citation
Arens, William F., and Michael F. Weigold. Contemporary Advertising. 11th ed. NewYork: McGraw-Hill, 2008.
MLA (9th ed.) Citation
Arens, William F., and Michael F. Weigold. Contemporary Advertising. 11th ed. McGraw-Hill, 2008.
Warning: These citations may not always be 100% accurate.